Welcome to another iteration of the Hypothesis Kit, which has been tuned and iterated over eight years now.

It’s just a nice simple way for getting people to describe their Hypothesis (for an Experiment, Prototype, MVP or Feature Change) so that the important thinking isn’t left out :-)

Firstly, you…

Those little UX crimes.

Firstly, props to two sources here:

This is a superb article by Mary Formanek which lets you play the icon game, and explains this in much more detail:

Secondly, another incredibly good article by Shane P Williams that has some excellent advice and sources:

I hate useless iconography.

There’s a big difference between how…

If you haven’t done one, you don’t know if it isn’t broken

This is the start of our project to document, explain and teach others how to audit and improve Google Analytics for community benefit. Leveraging our experience of auditing over 500 setups, you can do the same work and use the same set of checklists for giving someone the gift of…

I hope this is a useful guide, not so much for being the most comprehensive but for just inspiring you to experiment and try out indoor plant lighting for yourself.

This technology is improving and iterating all the time, with miniaturisation, lower power consumption and cooler running coupled with better…

It feels funny to write this, after so long away from the stark white paper of Medium, the empty space that begs for the sentences to flow and the words to be printed on the page. Where do I start? Where does this end? I honestly don’t know…

“Julia. Julia…

Do you remember this music? It was playing in my dream today…

Sometimes feelings are too complicated to explain. The emotions are so overwhelming that your nervous system circuitry just shorts out with the overload. It’s like trying to use the satnav calmly when the kids are playing Incomprehensible…

I try to teach my students more than ‘stuff to do’ — I want to change the way they think about products entirely. Part of this involves showing them how to approach every business and product as a unique piece of machinery that requires exploration in order to gain understanding.

Craig Sullivan

Conversion Optimisation, Usability, Split Testing, Lean, Agile,User Experience, Performance, Web Analytics, Conversion Optimization ,#CRO http://t.co/BSWwzHj00S

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store