May 7, 2021Hypothesis Kit V4Welcome to another iteration of the Hypothesis Kit, which has been tuned and iterated over eight years now. It’s just a nice simple way for getting people to describe their Hypothesis (for an Experiment, Prototype, MVP or Feature Change) so that the important thinking isn’t left out :-) Firstly, you…Experimentation4 min readExperimentation4 min read
Published inUX Collective·Jan 19, 2021When does iconography start to become useless?Those little UX crimes. — Firstly, props to two sources here: This is a superb article by Mary Formanek which lets you play the icon game, and explains this in much more detail: Label your icons No, we can’t read your mind. Please label your icons.uxdesign.cc Secondly, another incredibly good article by Shane P Williams that has some excellent advice and sources: Can icons harm usability and when should you use them? Iconography can be one of the biggest design elements that help make a brand recognisable. So, should you be using…uxdesign.ccDesign5 min readDesign5 min read
Sep 21, 2020The Ultimate Google Analytics Audit ChecklistThis is the start of our project to document, explain and teach others how to audit and improve Google Analytics for community benefit. Leveraging our experience of auditing over 500 setups, you can do the same work and use the same set of checklists for giving someone the gift of…Measure5 min readMeasure5 min read
Feb 16, 2020Adventures with Indoor Lighting:I hope this is a useful guide, not so much for being the most comprehensive but for just inspiring you to experiment and try out indoor plant lighting for yourself. This technology is improving and iterating all the time, with miniaturisation, lower power consumption and cooler running coupled with better…Gardening14 min readGardening14 min read
Dec 4, 2019Google Analytics iPhone Model and Resolutions:This is a useful reference table for all my analytics friends. If you’re looking for a way to figure out the iPhone models coming to your site in Google Analytics, this is what you need! Don’t use the GA reports — as they have a number of problem areas. …Google Analytics6 min readGoogle Analytics6 min read
Oct 10, 2019End of ChapterIt feels funny to write this, after so long away from the stark white paper of Medium, the empty space that begs for the sentences to flow and the words to be printed on the page. Where do I start? Where does this end? I honestly don’t know… “Julia. Julia…Grief7 min readGrief7 min read
Aug 22, 2018My Adventures of Robinson CrusoeDo you remember this music? It was playing in my dream today… Sometimes feelings are too complicated to explain. The emotions are so overwhelming that your nervous system circuitry just shorts out with the overload. It’s like trying to use the satnav calmly when the kids are playing Incomprehensible…Grief9 min readGrief9 min read
Jul 13, 2018So, you work in IT then do you? (part 2)Please see Part one of this article, if you haven’t read it yet (https://medium.com/@optimiseordie/so-you-work-in-it-then-do-you-fb59ee93d098) I was quite surprised about the interest in my first article so thank you for all the great feedback — it merely spurs me on to write the rest of this series, so keep it up…Programming8 min readProgramming8 min read
Jun 22, 2018So, you work in IT then do you?Uh oh. When you hear someone say that at a party — what goes through your mind? Are you like me — and start running through the list of potential perpetrators who fessed up about my work?. Did my Mum tell them something? Or was it one of my friends…Startup7 min readStartup7 min read
Mar 15, 2018Modelling with Google AnalyticsI try to teach my students more than ‘stuff to do’ — I want to change the way they think about products entirely. Part of this involves showing them how to approach every business and product as a unique piece of machinery that requires exploration in order to gain understanding. …Analytics7 min readAnalytics7 min read