Thanks to Colin Mcfarland, Lukas Vermeer, Rik Higham, Doug Hall, Michael Aagard and many others who helped shape this.
9/11 : V3 updated after Feedback from RH — to change within x business cycles to over a period of x business cycles.
1. Because we saw (data/feedback)
2. We expect that (change) will cause (impact)
3. We’ll measure this using (data metric)
1. Because we saw (qual & quant data)
2. We expect that (change) for (population) will cause (impact(s))
3. We expect to see (data metric(s) change) over a period of (x business cycles)