Thanks to Colin Mcfarland, Lukas Vermeer, Rik Higham, Doug Hall, Michael Aagard and many others who helped shape this.

9/11 : V3 updated after Feedback from RH — to change within x business cycles to over a period of x business cycles.

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Conversion Optimisation, Usability, Split Testing, Lean, Agile,User Experience, Performance, Web Analytics, Conversion Optimization ,#CRO http://t.co/BSWwzHj00S

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